摘要
为解决互联网经济下物流业新常态的发展问题,在对新常态下物流业发展特点以及互联网经济下物流业发展变化进行分析的基础上,提出新常态下"互联网+"物流业发展创新思维和转型路径。指出物流业应积极利用云计算、物联网、大数据等新技术,在平台思维、众筹思维、流量思维等互联网思维指引下进行产业融合,以主动服务进行精准营销,实现资源整合转型、营销方式转型和客户体验转型。为互联网经济下物流业以转型升级应对"新常态"提供参考依据。
In this paper, in order to solve the problems in the development of the logistics industry in the environment of the Internet economy and on the basis of an analysis of the characteristics of the logistics industry in the new normal situation and the changes to the development pattern of the logistics industry in the Internet economy environment, we proposed the path of innovation and transformation of the logistics industry in the new normal situation and at the end proposed some specific countermeasures.
出处
《物流技术》
2015年第11期41-43,51,共4页
Logistics Technology
基金
河北省社科基金项目(HB14GL022)
河北省教育厅项目(SY14106
SD141049)
河北省科技厅课题(15453501D
14457420D)
关键词
新常态
互联网+
物流业
创新驱动
转型升级
new normal situation
Internet＋
logistics industry
innovation driven
transformation and upgrading
