摘要
观看网络视频已经成为中国网民主要的娱乐活动之一,网络视频已日益成为旅游企业开展营销活动的新兴渠道。网络视频营销具有成本低廉、参与互动性、主动传播性等特点,适合旅游企业的品牌推广和产品宣传。旅游企业可以通过影视剧贴片广告、网络视频短剧植入营销、病毒式营销、主题征集营销等多种方式,将自身品牌和产品信息送达到潜在消费者手中。
Internet video has become Chinese netizens＇ main entertainment and Internet video has been a brand-new marketing channel for the tourism enterprises.With its low cost,interactivity and communicability,Internet video marketing is fit for publication of brands and products.The tourism enterprises can transmit their brand and product information into customers by ad placement in movies and TV dramas,product placement marketing in network video dramas,viral marketing,and theme marketing.
出处
《商业经济》
2011年第14期64-65,共2页
Business & Economy
关键词
旅游企业
网络视频营销
方式研究
tourism enterprise
Internet video marketing
study on way
