摘要
本研究利用自编问卷探索影响二手笔记本电脑和新笔记本电脑定价的因素,结果发现,影响消费者对新、旧笔记本电脑定价的因素基本相同,分别为时间、新旧程度(做工)、购买服务、一般价格和性能。进一步构建的消费者定价结构方程模型表明,消费者的定价可以分为内、外两个维度,二手笔记本和新笔记本的定价模型存在一定的差异。
With the use of self–produced second–hand and new laptop consumer pricing survey scale,this study investigated the factors that affect consumers＇reference price on two sorts of computer.The results indicated that consumer pricing models on second–hand and new laptop are approximately consistent in that both involved five factors： Time,Degrees of Depreciation（or Design）,General Price,Purchase Benefit and Performance.Further constructed consumer pricing structural equation models released that consumers＇reference price did contain external and internal dimension,and some difference existed between second–hand and new laptop pricing models.
出处
《人类工效学》
2010年第1期27-29,F0003,共4页
Chinese Journal of Ergonomics
基金
国家基础科学人才培养基金(J0630760)
浙江省教育厅基金资助项目(3520070212)
国家自然科学基金资助项目(60975079)
关键词
二手电脑
消费者定价
参考价格
结构方程模型
second–hand laptop
consumer pricing
reference price
structural equation modeling
