4E.Constantinides,The 4S Web-Marketing Mix model.Electronic Commerce Research and Applications[J].2002(1)57-76. 被引量:1
5D.Hoffman,T.Novak,A New Marketing Paradigm for Electronic Commerce.The Information Society,Special issue for electronic Commerce[J].1997(1-3):43-54 被引量:1
6B.Mahadevan,Business models for internet based E-Commerce an anatomy,California Management Review[J].2000(4)42-46. 被引量:1
7J.Sterne,World Wide Web Marketing Integrating the Web into Your Marketing Strategy[M].2nd Edition,Wiley,New York,1999,120-168. 被引量:1