摘要
中国是处于经济转型时期的发展中国家,科学技术发展水平参差不齐,企业制度发育程度极度不平衡。处于上述现实情况中的中国企业更需要一种务实的营销理论,才能克服现实中的困难,“4Ws”营销组合是一种基于新兴古典微观经济学理论指导下的营销理论。它也是“4Ps”营销组合与“4Cs”营销组合的发展与创新。“4Ws”营销组合更具普遍性与现实性。
China's economy is in a transformational period.The scientific and technological level in China is quite different,and the developmentof its enterprise system is quite irregular.Consideringthe above real conditions,Chinese enterprises all the more need a practical marketingtheory to overcome the difficulties in reality.“4Ws”marketingcombinationis a marketingtheory based on neoclassical microeconomic theory.It is also the developmentand innovation of“4Ps”marketingcombinationand“4Cs”'marketingcombination.“4Ws”marketingcombinationapplies for every enterprise and is even more universal and realistic.
出处
《华东理工大学学报（社会科学版）》
2003年第2期47-51,共5页
Journal of East China University of Science and Technology：Social Science Edition
